Hellenisation

Alexander’s conquests paved the way for extensive 'Hellenisation', or the spread of Greek culture. His military successes against the Persians allowed Greek influence to thrive in the Near East, best illustrated by cities such as Ai Khanum, which boasted a number of Greek-style buildings including a palace, a theatre and a gymnasium. Hellenistic architecture became hugely influential and, after equating local gods to Greek ones, Greek temples became incredibly popular. The Greek language and established institutions like democracy, weights and measures, and coinage were also established across the larger Greek world.